Packaging Information – How to Deliver Ideas and Information with Impact
You have a suite of complex information to share with your team in a presentation, and you are figuring out how to make it simple, engaging, or even entertaining. Sounds familiar? We know that a painful part of making that dreaded presentation is finding the sweet spot between delivering all the content you need and delivering the same content in an interesting manner. The challenge remains the same, whether it is that short meet-up or a high-stakes business presentation.
One of the key aspects of information delivery is the ability to prepare your information package. Whenever you have to deliver an informative speech or just sharing information in general, the aim is to ensure that your audience understands what you are sharing. In other words, you are trying to create an impact with the information shared. Learning how to package your information is easier said than done. With the toil of preparing for a presentation, most of us will decide to jump into our presentation as long as we have the content all on our slides. This ignores a crucial step in ensuring that your audience benefits for the sharing.
To do this, let us share three quick tips on how you can package the information you are sharing to deliver them to your audience.
Tip #1: Structure is King
The magic word is “clarity”. This is a concept that covers various speech types, from persuasive to informative speeches as well. You would have seen our previous articles sharing tips on how you can be clear in your presentation, with techniques such as signposting or transition phrases. For today, we are going to focus on a broader concept of your information package structure to help you arrange your information.
The first step is to consolidate and confirm the entire scope of information you wish to share in your presentation. Now, this does not mean that everything you want to say, must be said. Part of the ‘package’ design process is to help your audience members prioritise the information. Sieve through the ancillary details or focus on information that will further your purpose. The second step is the pattern-building exercise. Study your content and group them according to simple, understandable themes (e.g. phases, time). The last step is to thread the content together and perform a last check on the overall structure and ensure that there is a logical flow.
Tip #2: Create Relevancy through Visualisation
Even for a dry, informative topic, you can create an engaging environment with your audience members by delivering relevant content to them. Relevancy answers the simple question of how does your presentation or speech affect the audience – why should they listen to you? Making that connection starts with understanding the goal or objective of your engagement. From there, you can narrow down a thesis or topic that appeals directly to your audience.
Creating relevancy goes beyond choosing an interesting topic. Instead, one technique to draw your audience members in is to help them visualise the positive outcome they would get if they were to listen and internalise your presentation. We call this the extreme pleasure/pain method – by getting your audience member to either see what they will miss out or what they will gain from your speech, you encourage them to be invested in your content. Locking their attention in will also ensure that they retain the information you are sharing with them.
Tip #3: Translate Complex Details
Finally, aim for simplicity instead of being tempted by the complexity. We often think that jargon or complex terms will impress our audience. The more complicated the word we use, the more likely we will appear learned and intelligent. Instead, the reverse is more accurate. Remember that the aim is to help your audience understand the content better (and easier) – having your content hidden behind complex terms or jargon is unlikely to help you with that goal.
Beyond vocabulary selection, simplicity can feature through the use of linguistic devices such as analogies or metaphors. Make a comparison with an identifiable or universal concept. If your topic is highly technical, for example, using an analogy helps your audience to relate to the topic shared. It will go a long way in lowering their barrier against your presentation!
Create Impact in Your Presentation!
Delivering an information package in a speech or presentation is like delivering a gift – you want the contents to be wrapped perfectly and enticingly to draw your audience in. Beyond that, the audience should also retain the information you have shared. If they can recall and apply your speech or presentation contents, you have succeeded as an informative speaker! Try out the three tips for yourself and change the way you deliver information!
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